FOCL
Copywriting for a modern wellness brand.
Ahead of the curve wellness.
What I did for FOCL
Rebranding language
Collaborated with FOCL’s design team to bring their rebrand to life. Copy focused on enhancing customer experience. Email campaigns, packaging inserts, and product pages.
Email copy support
Developed monthly email campaigns and evergreen flows for six product categories (mood, sleep, calm, intimacy, focus, and pet). Wrote engaging, conversion-focused copy for promos, educational content, and product spotlights.
Meta growth
Thumb-stopping copy for THC, CBD, sleep, and functional mushroom products. Delivered landing pages, listicles, advertorials, and ads to boost traffic and brand awareness.
“Step aside, alcohol. Our Feel Good Gummies are crafted to deliver good vibes, with zero regrets. Keep the fun. Skip the hangover.”
Email copy
Conversion-focused email campaigns and evergreen flows across six product categories, including promos, educational content, and product highlights.
