Copywriter. Brand storyteller. Word nerd. Nerd nerd. Put me on speed dial for snappy, irresistible copy that sticks.

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Latest work

FOCL Copywriting for a modern wellness brand.

Ahead of the curve wellness.

Freshmade Web copy support for a heritage produce brand. .

Putting the care in carrots.

Made by Nacho Voice and copy for Bobby Flay’s premium cat food.

Chef-crafted cat food.

Hi, I’m Rebecca, a NYC-based marketer turned copywriter, working virtually everywhere. For 10+ years, I’ve helped companies craft copy that connects—and sells. Big, small, I’ve done it all.

I specialize in strategic, creative messaging for brands that make life easier. My focus? DTC, CPG, food, pets, and wellness. My goal? Help brands hook customers with words that stick—and convert.

Bonus: I spent the last three years writing as Chef Bobby Flay’s cat. Weirdness welcome.

GET IN TOUCH

  • Rebecca is a tremendously talented Copy, Editorial, and Content lead, but in truth, is so much more. She has been the voice of the Made by Nacho brand for a few years, and although I’ve only known her for a bit, she is one of the best I’ve ever worked with.

    Tom Morton, CEO, Made by Nacho

  • Rebecca has an incredible talent for bringing a brand’s voice to life. At FOCL, she crafted compelling, on-brand copy across email, web, and digital campaigns that consistently resonated with our audience and drove results. Her creativity, strategic thinking, and collaborative spirit made her an invaluable partner.

    Ryan Schroeder, President, FOCL

  • I have the pleasure of working with Rebecca as CMO at Made By Nacho, and I can confidently say she’s one of the best copywriters I’ve worked with. Rebecca is involved in nearly every aspect of our written content, from sales materials, TV and commercial scripts, email campaigns, website copy, paid ads, media interviews, and everything in between. If you're looking for someone who can combine strategic thinking with sharp wit and flawless execution, Rebecca is the copywriter you want on your team.

    Laura Brooks, Fractional CMO, Made by Nacho

  • Rebecca is a brilliant copy and brand voice leader. She nails the balance between thoughtful, in-depth long-form and punchy short-form loaded with brand personality. And, she gets marketing, making her curious about data to optimize and iterate the work. On top of that, she’s hilarious—working with her is as fun as it is productive.

    Ellen Roggemann, CMO, The Newcastle Network