OXO
Copy and brand voice lead for an iconic housewares brand.
Better. Guaranteed.
What I did for OXO
Copy lead
As a leading housewares brand, OXO makes everyday products that make everyday tasks better. Over six years, I managed copy across all touchpoints, co-created the brand voice, and applied it to 2,500+ SKUs. My work spanned campaigns, packaging, product videos, web content, retail, and environmental copy.
Product Videos
In partnership with Recreation Films, I served as OXO’s in-house producer and scriptwriter, managing everything from product wrangling to supers. Together, we brought over 850 product, how-to, and brand videos to life!
Tone & Voice Guide
Co-developed the OXO Tone & Voice Guide, building on brand architecture to create a clear, comprehensive resource. This guide brings OXO to life with practical examples, empowering every stakeholder to communicate with confidence and consistency.
“We see opportunities to improve a product or a process, or a part of everyday life, and we make things that make things better.”
Copy lead
Oversaw copy for 2,500+ SKUs, co-developing OXO’s brand voice across campaigns, packaging, product videos, digital, and retail.
Product videos. Brand videos. How-to videos.
In partnership with Recreation Films, I served as OXO’s in-house producer and scriptwriter, managing everything from product wrangling to supers. Together, we brought over 850 product, how-to, and brand videos to life!
Tone & Voice Guide
Co-developed the OXO Tone & Voice Guide, building on brand architecture to create a clear, comprehensive resource. This guide brings OXO to life with practical examples, empowering every stakeholder to communicate with confidence and consistency.
